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-- about-me about-you -- don’t worry! november 30th, 2010 at the end of the last century, around this time of the year, a restaurant appeared in a pretty black sea town. time passed day after day, year after year, and restaurants mushroomed somehow unnoticeably, covering the entire bulgarian territory. the professional interference of pr and marketing became a must when the growth began requiring control and cultivation. to this end, following a difficult pitch, an agency was engaged to ensure the proper brand development. unfortunately, the team did not have much time and had to make an outdoor advertisement proposal almost immediately. more lines: above the line comments: 0 games july 10th, 2009 do you remember those pocket devices which companies like casio released on the market right after the first calculators appeared? somehow unnoticeably, a brand new market came into being between the personal computers and some of the pioneers in the console games . brands and games started mushrooming and moved the nucleus of contemporary entertainment business with the speed of light . if someone has played quest , which can loosen your imagination to the utmost, he can easily answer the question why some games turned into bases of a brand new culture not only on the game market, but rather in the way we communicate and share our emotions. more lines: below the line , online comments: 0 alpine milk may 22nd, 2009 not long ago i visited an exhibition of picasso and then i headed to another exhibition of two creative comrades. i was still trying to absorb the white and black impressions of the picasso brand, when an elderly woman with slightly bored expression on her face popped up in front of me. she started with: “hello, i am from the x sociological agency, we’re making a survey about tv commercials…”. professionally deformed that i am, i responded quickly “no, thank you”, but the lady went on almost as fast as i did “…if you spare about two hours of your time for group discussions, you will get a milka chocolate as a reward”. more lines: below the line comments: 4 limitless creativity december 3rd, 2008 is it necessary to invest two-three years in patenting something in order to ask yourself “ copyright or copyleft ?” everyone who has seen both sides of the coin can easily answer to that question. more lines: above the line , online comments: 0 madness december 2nd, 2008 every project may flow wonderfully if things happen on friendly terms. through the years i have come round to the opinion that it is great madness to play in two teams - assignor and assignee. in most cases this hinders work and development. the moment this pseudo wall falls, the picture obtains a new look. three years ago i got a call from friends of mine with whom we have worked together on more than one project, and said: “we are nominated for a big movie festival, and we don’t have a website of the movie”. next morning we were sitting with a cup of coffee and cigarette, ready for the pre-premiere review. more lines: online comments: 0 me2 december 1st, 2008 the salty snacks market is one of those which i have studied with pleasure and for which i have realized more than one project. in the middle of 2003, after having worked in an advertising agency, i crossed to the other side as a brand manager in a marketing department, and at the end of 2004 i was on the third side as a client-service director. actually, this triple point of view taught me many subtleties, part of which i’m going to share in these lines. a previous article reminded me of that matter related to the demolition of a me2 brand platform and the building of a new brand over the same foundations. every process of demolishing and building takes time, and this particular project took about three years. in 2002 a company with traditions in production of potato and corn chips - intersnack, popular with its world-known brand chio, purchased the production and the local brand chipi. owning about 30% from the salty snacks market and over 80% of the chips segment is more than a serious market achievement. at first look it seems wonderful, but considering 2 brands of similar targeting - men and women between 20 and 30 years of age, having a dynamic lifestyle with consumer habits “on the go”, it is almost impossible to achieve a bigger market share. there is always a sufficient quantity of solutions! a main move in the repositioning of the chipi chips brand was below the line activity with revolutionary for its time approach in the fmcg market, namely - instant monetary wins (money in-packs). with this “bomb” we achieved 75% sale growth as compared to the previous year and substantial growth in distribution. along with this move we started working on a new package design, new logo and new target audience, with which later we entered in focus groups. we wanted to attract the family audience - 30 - 40 years old and those who love bulgarian cuisine and traditions. in bulgaria, the top of mind association for natural clean potatoes is restricted to roadside merchants who stalk on the mountain roads in the autumn. more lines: above the line , below the line comments: 0 movies october 23rd, 2008 since a game has been played by advertising agency and marketing department, it is much easier to find balance between creativity and sales. one of the advertising business old men has said:”nobody’s watching tv to see your ad”. this thought was much stronger when television was at its dawn, not its decline. at the time when torrent revolution and online videos hadn’t started to overflow the entertainment business and i had been playing for several years behind the scenes of an advertising agency and marketing department, i took part in a project related to a brand which had been known in the market for years and for which i had worked on both sides, and in the given case i was exactly in the middle. the client had signed a contract for the exclusive presence of his range of products with the biggest film distributor in bulgaria, holding a chain of cinema halls and video stores. it was about building up a consumer habit - chips and movies. more lines: above the line comments: 0 golden or yellow? october 22nd, 2008 yellow or golden? they’re both pretty much the same to me, but when it comes to brands competing in one and the same branch, the matter is more of a “coca-cola or pepsi?” kind. during the last two years quite many players entered the business directories and guides field. at present the leader in the market are yellow pages and golden pages , as the latter are by default placed in a slight image shadow. i’ve known the first ones’ representative for years and he’s among the few friends of mine who like to work at night like me. several months ago we chatted about the ability to lead or to follow the way. an infinite philosophic theme that you can dwell upon for hours over a nice coffee and aromatic tobacco with utmost pleasure. the history of telephone directories with yellow pages started at the time of the most renowned detective of all times and will soon celebrate its 130 th jubilee. yes, my thought brought me right there, to the recesses of the so called me2 brands, to my former experience with such cases and positioning based on traditions. “imitate or innovate?” is one of my favourite cliches in marketing, which i decided to clean from the dust for this project and add some character to this specific search in the yellow-golden guides. more lines: above the line , online comments: 2 go 4 gold september 9th, 2008 have you ever heard of an account executive? this is the attractive position they give to all freshmen in the advertising agencies which includes coordinating a mess of several dozens activities happening between rushed clients, spaced-out artists, focused media planners and a ton of financial paperwork. in the end of 2001 i joined ogilvy & mather in such type of position and one of my first projects was zagorka go

URL analysis for marketology.info

http://marketology.info/2009/05/alpine-milk/
http://marketology.info/2008/10/golden-or-yellow/
http://marketology.info/2008/10/movies/#more-277
http://marketology.info/2008/12/madness/#more-540
http://marketology.info/2008/12/limitless-creativity/#more-463
http://marketology.info/2009/07/games/
http://marketology.info/2010/11/dont-worry/
http://marketology.info/2008/12/limitless-creativity/
http://marketology.info/2008/09/go4gold/
http://marketology.info/wp-content/uploads/2008/09/print_lubo.jpg
http://marketology.info/2008/12/madness/
http://marketology.info/
http://marketology.info/comments/feed/
http://marketology.info/2010/11/dont-worry/#more-659
http://marketology.info/2008/12/me2/#more-409

Whois Information

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Domain Name: MARKETOLOGY.INFO
Registry Domain ID: D13620700-LRMS
Registrar WHOIS Server: whois.gkg.net
Registrar URL: http://www.gkg.net
Updated Date: 2017-05-25T19:37:38Z
Creation Date: 2006-05-31T08:56:46Z
Registry Expiry Date: 2018-05-31T08:56:46Z
Registrar Registration Expiration Date:
Registrar: GKG.NET, INC.
Registrar IANA ID: 93
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.8776951790
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: C25518691-LRMS
Registrant Name: Radoslav Minchev
Registrant Organization: VOTE
Registrant Street: Medovina
Registrant Street: Hristo Makedonski 11 str.
Registrant City: Popovo
Registrant State/Province: Targovishte
Registrant Postal Code: 7863
Registrant Country: BG
Registrant Phone: +359.876687509
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID: C25518691-LRMS
Admin Name: Radoslav Minchev
Admin Organization: VOTE
Admin Street: Medovina
Admin Street: Hristo Makedonski 11 str.
Admin City: Popovo
Admin State/Province: Targovishte
Admin Postal Code: 7863
Admin Country: BG
Admin Phone: +359.876687509
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID: C25518691-LRMS
Tech Name: Radoslav Minchev
Tech Organization: VOTE
Tech Street: Medovina
Tech Street: Hristo Makedonski 11 str.
Tech City: Popovo
Tech State/Province: Targovishte
Tech Postal Code: 7863
Tech Country: BG
Tech Phone: +359.876687509
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: [email protected]
Registry Billing ID: C25518691-LRMS
Billing Name: Radoslav Minchev
Billing Organization: VOTE
Billing Street: Medovina
Billing Street: Hristo Makedonski 11 str.
Billing City: Popovo
Billing State/Province: Targovishte
Billing Postal Code: 7863
Billing Country: BG
Billing Phone: +359.876687509
Billing Phone Ext:
Billing Fax:
Billing Fax Ext:
Billing Email: [email protected]
Name Server: NS1.VOTE.NAME
Name Server: NS2.VOTE.NAME
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2017-08-11T23:17:34Z <<<

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  REFERRER http://whois.afilias.info

  REGISTRAR Afilias Global Registry Services

SERVERS

  SERVER info.whois-servers.net

  ARGS marketology.info

  PORT 43

  TYPE domain

DOMAIN

  NAME marketology.info

  HANDLE D13620700-LRMS

  CREATED 2006-05-31

STATUS
clientTransferProhibited https://icann.org/epp#clientTransferProhibited

NSERVER

  NS1.VOTE.NAME 193.41.64.31

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OWNER

  HANDLE C25518691-LRMS

  NAME Radoslav Minchev

  ORGANIZATION VOTE

ADDRESS

STREET
Medovina
Hristo Makedonski 11 str.

  CITY Popovo

  STATE Targovishte

  PCODE 7863

  COUNTRY BG

  PHONE +359.876687509

  EMAIL [email protected]

ADMIN

  HANDLE C25518691-LRMS

  NAME Radoslav Minchev

  ORGANIZATION VOTE

ADDRESS

STREET
Medovina
Hristo Makedonski 11 str.

  CITY Popovo

  STATE Targovishte

  PCODE 7863

  COUNTRY BG

  PHONE +359.876687509

  EMAIL [email protected]

TECH

  HANDLE C25518691-LRMS

  NAME Radoslav Minchev

  ORGANIZATION VOTE

ADDRESS

STREET
Medovina
Hristo Makedonski 11 str.

  CITY Popovo

  STATE Targovishte

  PCODE 7863

  COUNTRY BG

  PHONE +359.876687509

  EMAIL [email protected]

BILLING

  HANDLE C25518691-LRMS

  NAME Radoslav Minchev

  ORGANIZATION VOTE

ADDRESS

STREET
Medovina
Hristo Makedonski 11 str.

  CITY Popovo

  STATE Targovishte

  PCODE 7863

  COUNTRY BG

  PHONE +359.876687509

  EMAIL [email protected]

  REGISTERED yes

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